Snapchat is currently one of the most popular social media platforms, with a daily active user count that, reportedly, beats Twitter. And while it still trails well behind Facebook and Instagram in the popularity stakes, there’s still a lot of potential in the app, particularly considering it’s clear skew towards younger users.

And now, thanks to Snap Inc. recent launch of their self-serve ad platform, businesses, large, medium or small can use Snapchat to connect with that audience – though even if you don’t use the platform’s paid options, there are plenty of ways to boost your brand via Snap.

The below infographic provides an overview of how brands are getting the most out of Snapchat, which brands are using it, along with usage data and strategic notes for brands that are new to the platform.

This post was originally published on the Digital Information World blog.

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