Web Content Checklist: 21 Ways to Publish Better Content

Andy Crestodina
American Marketing Association: The Orbiter

Here’s a list of 21 things you should add to your next post.

A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will make it easy to include them all.

That’s what you have now. A complete checklist of items to include in a great piece of content.
So before you push the publish button, go through this list and make sure you’ve included everything. If you leave something off, do it deliberately.
Note: Each of these elements is organized into categories: search optimization, human psychology and media. But of course, there is overlap.

Search Engine Optimization Checklist:

American Marketing Association


Human Psychology Checklist:

American Marketing Association

Additional Media Checklist:

American Marketing Association

Let’s take a closer look at each of these items…

Search Engine Optimization Elements

The following elements all indicate the relevance of the article. They are key places to use target phrases and increase the likelihood that the content will rank.

1. Title Tag

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