BLOG The World of Paid Advertising: What It Can Do For You

Published: Apr 27, 2021 5 min read
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Reading Time: 5 minutes

The World of Paid Advertising: What It Can Do For You

For many business owners looking to expose their company to a larger online audience, paid advertising can mean the difference between a stagnant digital marketing strategy and one that generates real, meaningful leads.

You’ll find paid advertising in every corner of the internet. In today’s tech landscape, there’s basically no escaping them. Paid ads are used across digital environments, so you should seriously consider them in relation to your greater digital marketing strategy to determine your target audiences and, more importantly, the best way to reach them.

What is Paid Advertising, and Why Is It Important?

The term “paid ads” refers to any sort of online advertising that has a cost associated with it, including website takeovers, social media and search engine campaigns, and, most familiarly, online partnerships.

Paid ads are also commonly referred to as pay-per-click (PPC) advertising, which is a method used by tech leaders in search engine and social media marketing—Facebook, Twitter, and Google, to name just a few.

But why should paid advertising matter to you and your business?

According to Google’s Economic Impact site, Google Play, YouTube, and Google ad tools helped provide $426 billion of economic activity for more than 2 million customers across the United States, from businesses and nonprofits to publishers, creators, and developers. With so many businesses turning to the digital paid ad space for their marketing, you need to ensure your company is visible alongside your competition. Don’t lose out on the vital exposure to your online leads provided by paid ads.

How Can My Company Benefit from Paid Advertising?

The benefits of incorporating paid ads into your digital marketing strategy are numerous, all working to quickly get you the leads your company needs to be successful. As you research the different avenues for paid ads, consider each medium in relation to your current business strategy and goals to optimize the paid ad experience.

Fast Results

One of the greatest benefits to using paid ads as part of your digital marketing strategy is the ability to generate immediate, quantifiable results. With the reach and visibility guaranteed by your paid partnerships, you’ll be able to get your company in front of potential customers quickly while also strengthening your search engine page result ranking exponentially with the attraction of more high-quality traffic to your website.

Additionally, the reach of paid ads allows you to push your marketing content even further by utilizing multiple platforms. The same message can be broadcasted across all major social media platforms in addition to Google and other search engines.

Return on Investment

When it comes to planning your digital marketing strategy, keeping your budget and ROI potential at the top of your mind is essential. Depending on your paid ad strategy, the costs associated with your unique campaign will vary from platform to platform.

When crafting your paid ad strategy, maximizing your company’s ROI is the key to maintaining an effective digital marketing plan. Remember that paid ads are an investment and that each platform follows a different buyer mindset and journey. As you think about the best paid ad platform in which to invest your resources, think about who it is you’re trying to reach, and where the best online location will be to reach them.

Target Variability

One of the most effective components of your paid ad strategy will be the variability of your campaign. Through paid advertising, you can plan your campaign in accordance with your outreach goals. Depending on your strategy, your paid ads outreach can be as granular or specific as you need it to be, giving you more flexibility in how and where your messages are being presented to and consumed by potential leads.

ONE18MEDIA and Your Paid Ad Strategy

With ONE18MEDIA, we handle all the complicated work of crafting a paid ad and search engine marketing campaign for you, so you can focus on running your business. Contact us today for more information on our paid ad services to begin crafting a solution that’s right for you.