How to Write Compelling Email Content Customers Want to Read [Infographic]

By Laura Forer

Source: Marketing Profs

As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say.

That may seem obvious, but writing compelling content is harder than it looks.

Luckily, an infographic by Campaigner gives actionable tips on how to write great emails.

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