In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and […]

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years. And […]

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got […]

Retargeting in a digital marketing strategy can be used to reach out to interested consumers who browsed a website but left before making a purchase.

Making mistakes and learning from them is a healthy part of running a business. Repeating mistakes and not learning from them is unnecessarily costly.

Social media has changed the way we do business. Virtually every industry is experiencing the effects of a powerful type of discoverability.

Snapchat has grown with more than 166 million daily users, registering a net worth of $16 Billion, turning Snapchat marketing into an attractive prospect.

Now more than ever, Facebook and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication.