The overarching reason that you would want to use a digital marketing agency to produce your online content has to do with the notion that they are specialized. A digital marketing agency focuses on one thing: Making and managing digital content for clients. They are really good at managing social media accounts, along with other […]
Seriously, just don’t worry about it. Tuesday, Twitter announced that it would test 280-character tweets, a doubling of the 140-character standard on the social network. If you can still read this while gasping for breath and looking for a place to sit down while you absorb this news, I have something to tell you: You […]
In case you hadn’t yet heard, Instagram now has 700 million monthly active users, making it one of the most popular and heavily used social media platforms. In fact, some 48.8% of brands are already using Instagram for business and 80% of Instagrammers follow one or more businesses on the platform. With such wide spread use […]
Your LinkedIn contacts will now be able to see when you’re online thanks to a little green circle otherwise known as Active Status. LinkedIn has launched a new messaging feature that it’s calling Active Status. A small green circle will now show when a user is online and available to chat in the Messaging tab, […]
Have you ever tried to tell a whole story in 140 characters or less? That’s how short a tweet on Twitter must be (with recent changes) if you want to leave room for others to share and comment. Now, I have no problem speaking for an hour with zero preparation, and when I do, I […]
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 […]
The actual number of Facebook likes is a vanity metric. But you already knew that, right? Engagement is a much better indicator of your overall success. Asking questions is an easy and effective way to spark a conversation, create a sense of community and increase social media engagement. Asking a question triggers a natural answering reflex […]
With the advent of User Experience (UX), businesses have been conducting more testing with their customer demographic in mind. A recent study showed that a business increased its Return On Investment (ROI) by 665% because of the UX research they conducted. But isn’t usability/UX testing expensive? Don’t you have to pay people an inordinate amount […]
Historically, field marketing has been a one-way street. Field marketers target retail locations, events and communities with the objective of getting their emerging brand into the hands of the consumer. They work quite literally “in the field,” conducting product samplings or demos and engaging face to face with consumers. The internet age has changed a […]
If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach […]