By Murray Newlands Source: Entrepreneur Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just […]
In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more […]
Alphabet soared past earnings expectations for the third quarter with total revenue of $27.77 billion, up from $22.45 billion during the same period last year. According results released today, Google raked in $27.5 billion of the parent company’s total, with advertising accounting for $24.1 billion of that. Other revenue from units including cloud services and […]
Facebook is testing a lengthier review process for ad campaigns that use hot-button topics to target an audience. As part of those changes, Facebook announced that it will request ad buyers for election-related topics to verify their identity, and the social platform will include disclosures for each ad. Implementing those changes will slow down the […]
Facebook took a break from imitating Snapchat and LinkedIn to imitate Pinterest. The social network confirmed that it is testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. The Next Web director of social media Matt Navarra shared screenshots of the […]
Marketing has come a long way since newspaper and word of mouth. Now, digital marketing is a specialized way to promote your business via social media platforms. Utilizing 21st century tools to promote your business is a necessary facet in order to increase revenue. By utilizing these four points, you can increase the reputation of […]
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active […]
Getting tired of the same old Instagram Stories? Get ready for stop motion, the newest feature in Instagram’s story camera. The tool allows you to take a series of photos, string them together into a short stop-motion video and post them to your story. You can edit the videos with filters, stickers, and texts, just […]