By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]
By: Ted Vrountas Source: Marketo When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]
By: Shama Hyder Source: Inc The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly […]
By: Forbes Communicating Council Source: Forbes Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising. Members of Forbes Communications Council deal with marketing every […]
By Robert W. Bly Source: Entrepreneur When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, […]
By Derek Miller Source: Entrepreneur If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. […]