By Robert W. Bly Source: Entrepreneur Content marketing should definitely be one of the arrows in your services marketing quiver. Content marketing has become a major component of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly […]
By Karl Wirth Source: Entrepreneur As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I’d been shopping at the same department store for 10 years. I might as well […]
By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from […]
By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to […]
By Marc Vartabedian Source: Wall Street Journal Shares of Twitter Inc. TWTR -8.03% and Facebook Inc. FB -2.19% endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts. Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebook’s […]
By David Sable Source: Huffington Post “[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted […]
By Farhad Manjoo Source: The New York Times One secret to longevity as a pundit is to issue predictions that can’t be easily checked. So here’s one for the time capsule: Two hundred years from now, give or take, the robot-people of Earth will look back on the early years of the 21st century as the […]
By Siva Yenneti Source: Huffington Post Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And, most importantly, you don’t have […]
Brianna Beaumont Hofstra University Journalism What is your favorite aspect of digital marketing? I like working with WordPress. Learning new aspects of WordPress and how to make a great looking site is fun and a good skill to have. What is the best piece of advice you received from […]
By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]