By Susan Friesen Source: Born2Invest Instagram is a powerful tool that lets brands interact with their followers. These four tips can help entrepreneurs build their brand on social media. One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social […]

Source: AME Info Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you […]

19Source: Business of Fashion Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work […]

By Rebecca Redelmeier Source: PR Daily Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. Social marketing tools, technology and tactics have become an essential part of […]

By Ryan Ayers Source: Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]

By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe […]

By Maria Jones Source: Innovation Enterprise Being an ambitious entrepreneur operating a small online business, you will obviously go to any lengths to ensure your establishment stands out in the marketplace. This implies taking necessary steps to adopt and exploit the potential modern, cutting-edge technology as it rapidly evolves. After all, the digital interconnective is […]