By Aimee Tariq Source: Entrepreneur One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of […]

By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]

Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]

By Yam Regev Source: Social Media Today Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to […]

By Lilach Bullock Source: Social Media Today For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful, it’s essential to be on the ball, to as great an extent as humanly possible. Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating […]

By Andrew Hutchinson Source: Social Media Today I don’t know what to make of this. According to reports, Facebook is now testing a new ‘Text effects’ option for News Feed posts which would enable users to apply a range of stylized text types within their Facebook updates. This example was provided by user Scott Grenney (and shared […]

By Dhariana Lozano Source: Social Media Today One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear cut – in this post, I’ll outline some of the questions I ask when determining how often a brand should post on […]