By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]

By Sheryl Jones Source: AZ Big Media Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which is why the internet also doubles up as […]

Source: Forbes Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses. Unfortunately, a lot of companies don’t delve into the online advertising space. Those […]

By Mike Wood Source: Forbes With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice […]

By Mostafa Razzak Source: Telecom At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation. For some marketing departments, the solution has been to cut […]