The World of Paid Advertising: What It Can Do For You For many business owners looking to expose their company to a larger online audience, paid advertising can mean the difference between a stagnant digital marketing strategy and one that generates real, meaningful leads. You’ll find paid advertising in every corner of the internet. In […]
3 Tactics to Multiply Conversions in Your Next Marketing Campaign By Alexander Lewis Source: Built In The pandemic brought many brick-and-mortar businesses online for the first time. It also inspired the launch of thousands of new e-commerce stores as online shopping rose to new all-time highs. As a result, the fight for customer attention has […]
Budget-Friendly Digital Marketing For Small Businesses In 2021 By Nick Quirk Source: Forbes In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to […]
Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]