CASE STUDIES
Wood Kingdom West
Wood Kingdom West offers a wide array of outdoor structures, play equipment, and sheds that can spruce up your yard and provide endless entertainment for your family. From swing sets to safety surfacing, they have everything you need to create a fun and safe outdoor space for your children. They also offer a range of solar products to help you reduce your carbon footprint and save on energy costs.
WEBSITE
https://woodkingdomwest.com/
SCOPE OF WORK
COLORS
Green
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Light Green
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Medium Green
#33A480
Gold
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OUR APPROACH
Going into a Deeper Look
Thanks to their partnership with ONE18, Wood Kingdom West saw tremendous growth in their sales through digital marketing. ONE18 understands the importance of reaching and connecting with customers through various online platforms, and we helped Wood Kingdom West do just that.
From social media advertising to search engine optimization, ONE18 utilized its expertise to boost Wood Kingdom West’s online presence and bring in new customers. With ONE18’s help, we continued to expand their reach and impact.
Here’s how we were able to do so.
A Visually Appealing Website Attracts More Eyes!
You know that saying about food? “We eat with our eyes first.” Well the same rings true for website design. It was a core tenet that ONE18 considered when redesigning Wood Kingdom West’s website. As soon as you navigate the site, you are greeted by lush greens and yellows — indicative of the environment that encompasses Wood Kingdom West’s products.
Beyond visual changes, ONE18 transformed Wood Kingdom West’s website to be easily accessible. The transformation was initiated with a thorough understanding of Wood Kingdom West’s business and target audience. We prioritized usability and navigation, ensuring that potential customers could easily find and purchase products.
So how has this translated to sales?
Five-Figure Sales!
This strategic overhaul was highly successful, resulting in a significant boost in sales. In fact, Wood Kingdom West reported an impressive $85,000 in sales post-implementation. Wood Kingdom West also saw a significant increase in web traffic and phone calls, along with over 4x their online sales revenue from the prior year!
A Successful Paid Ads Push!
ONE18 continued Wood Kingdom West’s digital presence by leveraging Facebook Ads. Applying a meticulous approach, we created highly targeted ad campaigns aimed at demographics that were most likely to be interested in Wood Kingdom West’s products.
In Q3 2023, Wood Kingdom West’s Facebook reached 5,388 users. And with the introduction of a new Instagram account, ONE18 reached 950 Instagram users!
Wood Kingdom West received 1,894 Facebook page likes, 1,943 Facebook followers, and 1,171 Instagram followers for the quarter!
We used persuasive copy, engaging visuals, and strategic calls-to-action to draw users’ attention and encourage click-throughs to the website. Identifying the key selling points of the products, ONE18 ensured that these were prominently highlighted in the ads, reinforcing the product value proposition.
We also incorporated detailed tracking measures to monitor the performance of each ad campaign, making data-driven adjustments to maximize effectiveness. The Facebook ad strategy proved to be a game-changer, driving increased web traffic, generating new leads, and a noticeable uptick in sales. This exemplifies ONE18’s skill in harnessing the power of diverse digital marketing platforms to deliver tangible results.
