CASE STUDIES

Wood Kingdom West

Wood Kingdom West offers a wide array of outdoor structures, play equipment, and sheds that can spruce up your yard and provide endless entertainment for your family. From swing sets to safety surfacing, they have everything you need to create a fun and safe outdoor space for your children to play in. And if you’re in the market for solar-powered products for your home, look no further than Wood Kingdom West. They offer a range of solar products to help you reduce your carbon footprint and save on energy costs.

WEBSITE

https://woodkingdomwest.com/

ACHIEVEMENTS

A Visually Appealing Website Attracts More Eyes!

This strategic overhaul was highly successful, resulting in a significant boost in sales. In fact, Wood Kingdom West reported an impressive $85,000 in sales post-implementation, truly exemplifying the transformative power of effective digital marketing. Wood Kingdom West also saw a significant increase in web traffic and phone calls, along with over 4x their online sales revenue from the prior year!

COLORS

Green

#0A6259

Light Green

#BDDD99

Medium Green

#33A480

Gold

#FFCE63

OUR APPROACH

Going into a Deeper Look

Wood Kingdom West offers a wide array of outdoor structures, play equipment, and sheds that can spruce up your yard and provide endless entertainment for your family. From swing sets to safety surfacing, they have everything you need to create a fun and safe outdoor space for your children to play in. And if you’re in the market for solar-powered products for your home, look no further than Wood Kingdom West. They offer a range of solar products to help you reduce your carbon footprint and save on energy costs.

Thanks to their partnership with ONE18MEDIA, Wood Kingdom West has seen tremendous growth in their sales through digital marketing. ONE18MEDIA understands the importance of reaching and connecting with customers through various online platforms, and we have helped Wood Kingdom West do just that.

From social media advertising to search engine optimization, ONE18MEDIA has utilized their expertise to boost Wood Kingdom West’s online presence and bring in new customers. If you’re looking for outdoor products or solar solutions, Wood Kingdom West is the place to go. And with ONE18MEDIA’s help, we are sure to continue expanding their reach and impact.

Here’s how we were able to do so.

A Visually Appealing Website Attracts More Eyes!

You know that saying about food? “We eat with our eyes first.” Well the same rings true for website design! In fact, it’s a core tenet that ONE18MEDIA considered when redesigning Wood Kingdom West’s website. As soon as you peruse the site, you are greeted by lush greens and yellows — indicative of the environment that Wood Kingdom West’s products live in. Moreover, the font used fosters a sense of playfulness and creativity, as Wood Kingdom West seeks to evoke those feelings through their product offerings.

On top of that, not only did ONE18MEDIA transform Wood Kingdom West’s website into a visually appealing platform, but also an easily accessible one. The transformation was initiated with a thorough understanding of Wood Kingdom West’s business and target audience. More specifically, we prioritized usability and navigation, ensuring that potential customers could easily find and purchase products. 

So how has this translated to sales?

Five-Figure Sales!

This strategic overhaul was highly successful, resulting in a significant boost in sales. In fact, Wood Kingdom West reported an impressive $85,000 in sales post-implementation, truly exemplifying the transformative power of effective digital marketing. Wood Kingdom West also saw a significant increase in web traffic and phone calls, along with over 4x their online sales revenue from the prior year!

A Successful Paid Ads Push!

ONE18MEDIA further amplified Wood Kingdom West’s digital presence by leveraging the immense potential of Facebook ads. Applying a meticulous approach, we created highly targeted ad campaigns aimed at demographics that were most likely to be interested in Wood Kingdom West’s products. 

In Q3 2023, Wood Kingdom West’s Facebook reach was up 170.3%, reaching 5,388 users. And with the introduction of a new Instagram account, ONE18MEDIA reached 950 Instagram users!

Moreover, Wood Kingdom West received 1,894 Facebook page likes, 1,943 Facebook followers, and 1,171 Instagram followers for the quarter!

We used persuasive copy, engaging visuals, and strategic calls-to-action to draw users’ attention and encourage click-throughs to the website. Identifying the key selling points of the products, ONE18MEDIA ensured that these were prominently highlighted in the ads, thereby reinforcing the product value proposition.

We also incorporated detailed tracking measures to monitor the performance of each ad campaign, making data-driven adjustments to maximize effectiveness. The Facebook ad strategy proved to be a game-changer, driving increased web traffic, generating new leads, and leading to a noticeable uptick in sales. This exemplifies ONE18MEDIA’s skill in harnessing the power of diverse digital marketing platforms to deliver tangible results.

Email Blasts That Will Reach New Demographics!

In addition to optimizing the website, ONE18MEDIA will utilize email blasts — a relatively new strategy for ONE18 — to reach new demographics for Wood Kingdom West’s product line.

Recognizing the power of targeted email campaigns, ONE18MEDIA will craft engaging emails that highlight the unique features and benefits of Wood Kingdom West’s products — especially their solar products. Each email will be tailored to resonate with specific demographics, using compelling copy and vivid imagery to capture attention. These emails will not just be promotional, but will also provide value, giving customers useful insights into product usage and care. 

Moreover, the email blast strategy will be integrated with the overall digital marketing strategy, ensuring a cohesive message across all channels. This innovative approach will lead to a broader customer reach, increased engagement, and substantial growth in sales, further demonstrating ONE18MEDIA’s ability to harness the full potential of digital marketing tools.