By AR Digital Media Source: Your Story Digital marketing is important because it helps businesses create their online presence and enhance their reach on the web. Whether it’s to increase brand awareness to drive conversion, digital marketing can prove a real asset for any organization and become a powerful tool in making a stronghold on […]

By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]

By Sheryl Jones Source: AZ Big Media Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which is why the internet also doubles up as […]

Source: Forbes Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses. Unfortunately, a lot of companies don’t delve into the online advertising space. Those […]

By Mike Wood Source: Forbes With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice […]

By Mostafa Razzak Source: Telecom At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation. For some marketing departments, the solution has been to cut […]

By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]

Source: GritDaily Running a small business often means that you have to make the most of a limited budget. While big companies have a lot of funds at their disposal, small businesses have to get creative in order to be able to compete. A crucial part of getting the word out about small businesses is […]

By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway […]

By Bernard Marr Source: Forbes In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related […]