Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]

Website Building: A Checklist for Digital Marketers Your website is the face of your company. It’s the first interaction between you and your clients, and it’s often the only hub of company material that potential digital leads will see before making a decision about whether or not to do business with you. For these reasons […]

Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]

LinkedIn Adds Swipe-Up Links to LinkedIn Stories By Andrew Hutchinson Source: Social Media Today After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. As you can see in these screenshots, posted by social […]

America’s growing fake news problem, in one chart Americans consumed twice as much dubious news in 2020 as they did in 2019. By Emily Stewart Source: Vox America’s fake news problem is getting worse, not better. According to an analysis released by NewsGuard and first reported by Axios’s Sara Fischer on Tuesday, websites that provide “unreliable news” increased their share […]

5 Social Media Marketing Mistakes You Need to Avoid By Jeremy Knauff When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s […]

Four Tips To Bring Your Small Business Online By Max Yarchevsky Source: Forbes The question “Do I really need to go online?” can make many entrepreneurs lose their appetite and even sleep. Urged by the media and competitors, some businesses simply can’t say definitively yes to the idea, nor can they drop it entirely. For […]

3 Strategies to Personalize Your Social Media Marketing Campaigns By Jock Breitwieser Source: Business2Community Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific […]

Growth Leadership And Transformation Go Hand In Hand It will take a new generation of growth leaders to captain the 21st Century Commercial Model. By Stephen Diorio Source: Forbes The pandemic induced recession has created a dramatic shift to digital selling channels and tighter controls over sales and marketing spending. This has accelerated the mainstream adoption […]

Now Is the Time for B2B Marketers to Lead Customer Experience By Rhoan Morgan Source: CMSWire Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and […]