Now Is the Time for B2B Marketers to Lead Customer Experience By Rhoan Morgan Source: CMSWire Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and […]

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts Facebook continues to expand Shopping capabilities and features across its platforms. By Ginny Marvin As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and […]

By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and […]

By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]

Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]

By Andrew Hutchinson Source: Social Media Today As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made […]

By Andrew Hutchison Source: Social Media Today Facebook has today hosted its annual Communities Summit, which, like all events in 2020, is entirely online – you can re-watch all the keynote speeches and events here. And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights […]

By Aaron Orendorff Source: Copy Blogger So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: […]

By Matt Southern Source: Search Engine Journal LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results. LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features. Now at 706 million members worldwide, LinkedIn has seen a 50% increase […]

By Augustine Fou Source: Forbes Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so […]