From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy.

How to Get Started on the Most Popular Social Media Networks By Jilly Badanes Social Media Examiner   Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks.   #1: Start a Conversation […]

Putting Online Video Advertising In Context SocialTimes: Advertising/Marketing   By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming online. Digital video viewers, more broadly defined as those consuming any form of online video content, will […]

Web Content Checklist: 21 Ways to Publish Better Content By: Andy Crestodina American Marketing Association: The Orbiter Here’s a list of 21 things you should add to your next post. A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will […]

  Career Advice from 12 Top Minds in Marketing By: Michelle Markelz American Marketing Association: Marketing News Everyone is touting career advice these days, from bloggers to authors to social media pundits. But for those of us who’ve worked hard to find success, true nuggets of career wisdom are more than just inspirational platitudes—they’re career-defining mantras. […]