With digital marketing trends changing at the drop of a dime, business owners need to keep abreast of the dynamic landscape. From the Metaverse to Artificial Intelligence, here are some possible digital marketing trends for 2023, what you should expect, and how you can capitalize.
The Resurgence of Email Marketing
We’ve said it before, and we’ll say it again — email marketing is back! A hallmark of advertising, email marketing is just one of those digital marketing trends we will see emerging come 2023. But now you’re probably wondering — why? How?
Consider the conversations surrounding online privacy and how your information is being distributed. As access to personal information becomes more and more limited, reaching potential customers has seemingly become more difficult. But considering that nearly everyone has an email address at this point, what better way to reach out to them than through email?
And retrieving those email addresses doesn’t have to be a hard process! Having a pop-up sign-up form on your website’s homepage should lead to solid conversion.
The Rise of Influencer Marketing
Social media has created such a fascinating phenomenon — and that is the one of influencers. Merriam-Webster defines the word “Influencer” as “a person who is able to generate interest in something (such as a consumer product) by posting about it on social media.”
As a result, influencer marketing will make up a huge chunk of digital marketing trends in 2023. People see influencers every day on every social media platform — whether it is Facebook, Instagram, Twitter, and even LinkedIn. Furthermore, influencers exist for every vertical you can possibly think of — including music, sports, film, and fashion. Seeing influencers endorse a product or service can convert leads into potential buyers, as influencers establish authority through co-signing said product or service.
Influencer marketing is an effective way to reach your target audience. When done right, influencers can help you market your brand and position it as a key player in the industry. Here’s how to find influencers who are right for your business:
- Identify potential influencers. Look beyond traditional celebrities and look at other people who have large followings online and offline that would be relevant to your company or product.
- Narrow down options based on relevance of content, engagement rates, and authority level (among other things). The most important thing is for them to fit the criteria for being an ideal partner for your brand.
You can also expect chat windows to gain traction as a way to interact with customers. Chat windows are more efficient and personal than email, and they’re generally a quicker way to solve customer problems.
Next time you’re on a website, take a look at the bottom of your screen: do you see an icon asking if you’d like to engage in live chat? If so, consider clicking it — you may be surprised at how easy it is to use!
Examining Digital Marketing Trends with ONE18MEDIA
For over half a decade, ONE18MEDIA has kept ahead of the world’s digital marketing trends and increased revenue for clients all across the board. With a team of skilled media marketers, ONE18MEDIA brings you the perfect digital growth engine your business needs to get to the next level.