BLOG How to Build Your Online Presence and Capture More Leads

Published: Feb 7, 2022 3 min read
online presence
Reading Time: 3 minutes

Your online presence is key to establishing a digital marketing strategy that works for you – without one, you won’t be able to build your brand, connect with your target audience, and capture the type of leads you want for your business.

Across the board, from your website to your social channels, your online presence needs to effectively capture the scope of your business in order to represent it accurately in digital spaces.

At ONE18MEDIA, we’re here to help you advertise your products and services while leveraging your online presence in a way that puts your company ahead of the competition. Learn how to more effectively interact with potential clients and build your online presence through these tips.

Focus on the User Experience

As you know, (or maybe not… we’re here to help!) your website is the most important sales tool you have in your digital marketing toolbox. Often, this is a potential customer’s first online impression of your brand.

As such, website optimization is absolutely essential. Incorporating landing pages and relevant content will help your company rank higher in search engine page results, and having a unique voice that utilizes the power of enticing visuals will improve UX significantly. 

Utilize the Full Power of Social Media Marketing

There’s no escaping the need for social media in the digital age – that much is certain. Whether we like it or not, business management and effective marketing are intimately tied to the digital space, which is why companies should be taking full advantage of the leverage provided by social media.

Consistency is key when posting to social media platforms. Inspire conversation and two-way connection with current and potential clients by posting content that resonates with your target audience. The ONE18 team can help you identify your market and establish a social strategy that works for your unique industry. 

Publish Relevant Content to Increase Online Visibility 

Content marketing is a great method to increase your online visibility and position your company as a thought leader within your industry. But before you start creating content, it’s important to have a strong concept of what type of users you’re trying to reach. From there, you’ll be able to create marketing materials in line with those specific needs.

Additionally, ensure the content you’re producing is both interesting and relatable to your target audience, which should be useful, informative, and educational.

Don’t fall behind in 2022. Build your online presence and capture the leads you want for your business today. Give the ONE18 a call now!