How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]

By Kristopher Brian Jones Source: Forbes Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here. That […]

By Krystle M. Davis Source: Forbes People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. […]

By Robert W. Bly Source: Entrepreneur Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly […]

Making mistakes and learning from them is a healthy part of running a business. Repeating mistakes and not learning from them is unnecessarily costly.

42 Visual Content Marketing Statistics You Should Know in 2017 By Jesse Mawhinney Source: Hubspot   At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in 12 short months — and 2016 […]

What do Content Marketers Need to Know About SEO? By Graham Charlton Search Engine Watch The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.  Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how […]