By David Sable Source: Huffington Post “[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted […]

By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]

By: Ted Vrountas Source: Marketo   When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]

By: Shama Hyder Source: Inc The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly […]

By: Forbes Communicating Council Source: Forbes   Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising.   Members of Forbes Communications Council deal with marketing every […]

By Derek Miller Source: Entrepreneur If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. […]

By Saher Ghattas Source: Forbes History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited […]

By Muhammad Ali Khan Source: Digital Doughnut Digital marketing is the use of electronic media for the promotion of products and services. It has become essential for the success of business in today’s world. There is no denying that internet has taken the world to a whole new level. Digital marketing is the use of electronic […]

By John Lincoln Source: Inc. So you’re a new marketing manager? Congratulations! Now, it’s time to make sure you’re successful. Are you a new marketing manager? For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a […]

By Scott Oldford Source: Entrepreneur You need to become omnipresent and top of mind. Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want […]