By Dan Moyle Source: Business2Community Are you a frustrated marketing manager at a company where your management team holds back on digital marketing? Do any of these situations feel familiar? Management isn’t fully supportive of a digital-first mindset Your sales department resists change and new methodologies Your sales team colleagues don’t know what the marketing […]
By Sourjyendu Medda Source: Your Story The ongoing pandemic has drastically changed the way businesses operate. Due to social distancing, lockdown and restricted movement, there has been a sudden shift to digital platforms. COVID-19 has pushed digital adoption by 5x in the last three months, even in industries which were previously rigid and shy. Companies […]
Source: Big News Network The coming of the internet started an interesting age. Known to a few then, today there is a big number of internet users across the globe. Without any doubt, the internet has become a significant part of our lives. From watching movies and reading books to ordering groceries and even connecting […]
By Kara Coleman Fields Source: U.S. News IF YOU WANT TO FIND NEW ways to capture consumers’ attention, learning digital marketing might be a good move. Digital marketing is an umbrella term for the methods businesses use to reach an audience through nontraditional outlets, including through email, a search engine results page or social media. One […]
By Pia Silva Source: Forbes In today’s marketing world, many freelancers and small businesses are constantly trying to find new customers, thinking that this will help them grow their profits. In reality, they are chasing the wrong pathway to growth. Instead of trying to scale how many customers you have, I am all about trying […]
By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]
By Sheryl Jones Source: AZ Big Media Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which is why the internet also doubles up as […]
Source: Forbes Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses. Unfortunately, a lot of companies don’t delve into the online advertising space. Those […]
By Mike Wood Source: Forbes With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice […]
By Mostafa Razzak Source: Telecom At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation. For some marketing departments, the solution has been to cut […]