As business owners, we understand the struggle of closing leads. It’s important you understand that customers aren’t always ready to buy; when they are ready, however, your brand should be at the top of their mind. So why exactly are you not closing your leads? Understanding the importance of words and the intersection of having […]

With digital marketing trends changing at the drop of a dime, business owners need to keep abreast of the dynamic landscape. From the Metaverse to Artificial Intelligence, here are some possible digital marketing trends for 2023, what you should expect, and how you can capitalize. The Resurgence of Email Marketing We’ve said it before, and […]

At ONE18MEDIA, we understand the struggle of home service business owners. We know that you spend countless hours servicing your customer base while also trying to expand your business. If you’re reading this, you’ve probably heard of digital marketing, but aren’t sure how to implement it into your strategic business planning. With these tips, here’s […]

As entrepreneurs, you already realize the importance of social media and how it can grow your business. Ever-changing algorithms can make it challenging to get your message across to the public, but that shouldn’t stop you from making a concerted effort with your online presence. On the flip side, it doesn’t have to be painstaking, […]

Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code. Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here […]

Google is set to phase out third-party cookies from Chrome in 2024. As internet privacy continues to be a hot-button issue for many, cookies have become a focal point in the argument for such. Third-party cookies are responsible for personal advertising and have been for over a decade. But although third-party cookies will eventually be […]

Local SEO is exactly what it sounds like: it’s the search engine optimization strategies used to be found by customers in your area. Brick-and-mortar businesses and local home service companies, for example, greatly benefit, as localized SEO strategies can bring a whole new set of paying customers in the digital age.  At ONE18MEDIA, we want […]

We get it; we understand how appealing it is to run paid ads in hopes of a big return on investment. You hope to grow your HVAC business — but month after month, your returns shrink and shrink. Your future looks bleak, so what do you do? You, as a business owner, can’t afford to […]

Is your business struggling to capture leads and close deals? Are your email blasts not performing up to par? Well, it may come down to one thing: poor email subject lines. You have less than three seconds to convince someone to open your email, which makes writing those dreaded subject lines quite tricky.  It’s a […]

So your business has finally taken the plunge with a freshly-designed website. Whether you’re a startup company or a business revamping their digital presence, there are a number of things to do before launching your website. Here’s what you need to do before your website goes live. Proofread Before Launching Your Website! Before launching your […]