As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]
Finding a Project Management Platform That Works for You By Samantha Storms It’s no secret that a good project management tool can completely transform the way you and your team work—for the better. From the planning stage of your project to its execution, all the way to the monitoring of your progress, effective project management […]
The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]
The Digital Wild West: Surviving Ransom-Driven DDoS Attacks Across the Internet, organizations of all types, sizes, and structures are combating cyber attackers as a rise in ransom-driven distributed denial of service (DDoS) threats overwhelms mission or operation critical online systems. Ransom-Driven DDoS Attacks An RDDoS can manifest itself in different ways depending on both the […]
How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]
The Secret to Writing Effective Marketing Copy Effective marketing copy makes you feel something. Good writing takes you places. That’s why strengthening writing and storytelling skills is so important to the establishment of an effective digital marketing plan—regardless of your business, clientele, or industry. At ONE18MEDIA, we’re in the business of delivering our clients with […]
Is there life without cookies? Experts consider the future of digital marketing By Betsy Amy-Vogt Source: Silicon Angle Google became marketing’s very own cookie monster when it announced that it would discontinue support for third-party cookies in its Chrome browser as of January 2022. Google wasn’t the first to do this: Apple’s Safari and Netscape’s Firefox have […]
7 Things to Do Before You Start SEO By Jill Kocher Brown Source: JumpFly Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces are in place to make that program successful. Follow these seven steps to get started on […]
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.
The World of Paid Advertising: What It Can Do For You For many business owners looking to expose their company to a larger online audience, paid advertising can mean the difference between a stagnant digital marketing strategy and one that generates real, meaningful leads. You’ll find paid advertising in every corner of the internet. In […]