By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway […]
By Bernard Marr Source: Forbes In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related […]
By Charles Mazzini Source: Forbes A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from […]
By Oganes Vagramovich Barsegyan Source: Forbes The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline. I strongly believe that the following three trends are bound to […]
By Lee Wilson Source: Searche Engine Journal It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything […]
Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]
Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]
By Kristopher Brian Jones Source: Forbes Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here. That […]
By Arkady Bukh Source: Entrepreneur If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone. However, I have seen […]
By Usman Raza Source: Business 2 Community Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In […]