By Ginna Hall Source: Marketing Week Marketers need a measurement approach that delivers insights at the same speed as they make decisions. Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and […]

By: Forbes Communicating Council Source: Forbes   Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising.   Members of Forbes Communications Council deal with marketing every […]

By Zayan Guedim Source: Edgy Labs User-generated content allows you to profit from the spontaneous interest around your brand. Edgy Labs shows you the best ways to benefit from your fans’ engagement. Digital marketers collect oceans of data from their social media audiences. This doesn’t just include the number of likes, shares, retweets, comments, and pageviews. […]

Now more than ever, Facebook and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication.