Are you looking for ways to improve your digital marketing ROI? A/B testing is a highly effective strategy that enables marketers to see how changes in campaigns will impact their results and help them optimize their budget for the highest return. With A/B testing, you can constantly test and refine your approach so that each […]
As digital marketers, staying on the cutting edge of what works for our campaigns is a matter of great importance. Recently, Google rolled out its new continuous scroll feature that provides users with an easier way to search and discover content — allowing them to simply continue scrolling as opposed to navigating through countless pages. […]
If you’re a social media entrepreneur, then chances are you’ve heard of TikTok and the tremendous success it’s had over the last few years. But have you considered how to leverage its unique features for your own business? In this blog post, we’ll discuss five practical ways to use TikTok for personal and professional growth […]
Growing your LinkedIn presence is an important part of staying competitive and connected within the digital marketing industry. With over 900 million users worldwide, it’s more crucial than ever for digital marketers to remain active on this popular professional network if they are looking to reach new clients, connect with other professionals in their field, […]
One of the most important aspects of digital marketing includes SEO keywords. If you work in the digital marketing field, you’ve probably been inundated with “SEO this, SEO that” — but how do you successfully leverage them in your content? In this blog, we’ll discuss the importance of SEO keywords and how to utilize them […]
When it comes to digital marketing, creativity is key — but we’re only human. Everyone suffers from creative burnout and writer’s block from time to time, but in today’s world, there’s technology to circumvent such problems. In this blog, we’ll take a look at the benefits of artificial intelligence software and how it can possibly […]
Blogs aren’t fluff pieces that you essentially set and forget on your website. They’re actually strategically planned pieces of content that can help drive traffic to your website and get indexed on search engines. One of these ways is primarily through incorporating appropriate SEO keywords into your blogs. With this in mind, here’s how SEO […]
In the digital age, social media marketing is an absolute necessity for any business, but taking your social media goals day by day can be overwhelming. And while the prospect of marketing can be daunting, a social media calendar can fortunately help in making that foray into the digital world. Instead, taking the time to […]
Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]
By Mat Zucker Source: Forbes Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly is a digital […]