Is Your Writing Readable? 3 Concepts to Master for Copy That Converts By Isla McKetta Source: Moz [Estimated read time: 9 minutes] You know you’re supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is […]

Ask These 23 Questions to Create Better Content By: Andy Crestodina American Marketing Association: The Orbiter What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint. Most marketers who claim they don’t know how […]

The 18 Best Writing Tips You’ll Ever Read By Lauren Holliday Source: Medium What do editors say about your writing when you’re not around? I’m willing to bet nothing good… if you’re not following these 18 very important writing tips. 1. Read. Read a lot. “If you don’t have the time to read, you don’t […]