How to Get Started on the Most Popular Social Media Networks By Jilly Badanes Social Media Examiner   Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks.   #1: Start a Conversation […]

7 Reasons You Should Redesign Your Small Business Website in WordPress By Dan Scalco Entrepreneur:Building a Website    Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to […]

Putting Online Video Advertising In Context SocialTimes: Advertising/Marketing   By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming online. Digital video viewers, more broadly defined as those consuming any form of online video content, will […]

50 Must-Have Features for Small-Business Websites By Carly Okyle Entrepreneur: Performance Ignited   Websites are a necessity for businesses of all sizes today — though, surprisingly almost half of small businesses don’t have websites. Still, there are so many design options to choose from and so many websites that it can be tough to know […]

The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts By Ash Read Buffer: Social   Did you know: Over 6 billion emojis are shared every day! Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile […]

Web Content Checklist: 21 Ways to Publish Better Content By: Andy Crestodina American Marketing Association: The Orbiter Here’s a list of 21 things you should add to your next post. A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will […]

7 Social Branding Dos and Don’ts SocialTimes: Advertising/Marketing According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that […]

Is Snapchat Growing Faster Than Instagram? (Infographic) By Kimberlee Morrison  SocialTimes: Infographics Despite some rocky patches during its first few years, Snapchat has emerged as a fixture in social media, and it’s on the verge of going mainstream. While growth on more established network Instagram has slowed, Snapchat seems to be growing stronger every day. According […]

25 Visual Content Marketing Tools To Engage Your Audience By: Tomas Laurinavicius Forbes: Tech Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life. According to CMO Council, 65% of senior marketing executives […]

  Career Advice from 12 Top Minds in Marketing By: Michelle Markelz American Marketing Association: Marketing News Everyone is touting career advice these days, from bloggers to authors to social media pundits. But for those of us who’ve worked hard to find success, true nuggets of career wisdom are more than just inspirational platitudes—they’re career-defining mantras. […]