The Social Media Marketing Checklist Your Business Needs in 2017 By Tereza Litsa Source:  Search Engine Watch   As social media marketing becomes more challenging and time-consuming, it’s time to get more organized when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. […]

What’s the #1 Mistake Made When Crafting a Brand Positioning? By Linda Pedersen Source: LinkedIn   Critical Caveat Before I get into the details of that, however, I need to take a step back and clarify something important. The top mistake made in the realm of brand positioning is to not do it – to […]

42 Visual Content Marketing Statistics You Should Know in 2017 By Jesse Mawhinney Source: Hubspot   At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in 12 short months — and 2016 […]

By Hal Conick Source: American Marketing Association Brands on social media can find a way to make a hit on Super Bowl Sunday Big or small, brands have a chance to pick up steam—and perhaps go viral—any given Super Bowl Sunday. Influence Central’s 2017 Biggest Game in Football report says 78% of consumers engage in […]

8 Productivity Apps for Social Media Marketers By Dara Fontein Source: Hootsuite   Imagine your life without coffee. Even if you aren’t a caffeine enthusiast, imagine never smelling that stimulating aroma, or seeing the words “coffee lover” in every social media manager’s Twitter bio. This delicious elixir was discovered in the 10th century, when beans […]

Lessons from an Epic Analysis of 50 Welcome Emails By Janet Choi Source: CustomerIO   How do you create a valuable welcome email? The “Hello! Hi! Welcome!” part is clear enough, but what else should you consider? Welcome emails aren’t just a formality but a crucial opportunity. Minutes before, your customer was excited enough about […]

By Andrew Hutchinson Source: SocialMedia Today   If you use LinkedIn for advertising, or are considering doing so in future, this new infographic is a worthy reference point. LinkedIn recently released their new eBook “The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing“. The book provides tips on how LinkedIn uses its own services to increase engagement on content. And given […]