Opinion: Consumers are seeking advice and tips for making small, daily changes By Dikshant Dave As we learned in the recent election cycle, consumer attitudes and actions are deeply influenced by social media. We rely on our social networks for guidance about purchase decisions, travel plans and, particularly, health and lifestyle choices. This isn’t new. […]

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best practices until it came to a point where I could explore all of the […]

August 26, 2017 Irfan Ahmad Snapchat is currently one of the most popular social media platforms, with a daily active user count that, reportedly, beats Twitter. And while it still trails well behind Facebook and Instagram in the popularity stakes, there’s still a lot of potential in the app, particularly considering it’s clear skew towards […]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once […]

Facebook has announced an update to their News Feed layout which will help cater to common user concerns and make the Facebook process easier and more clear-cut. And while the changes may seem small – you may not even notice all of them as you scroll through – each plays a specific role, and is […]

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering. Don’t take my word […]

There’s a fine line between dating and networking. But one company thinks both can coexist in the same app. Bumble — the dating app where women make the first move — has launched its new service, Bumble Bizz, for finding career contacts. It comes more than one year after it was first teased by the […]

Content marketers found their happy place By Dan Tynan When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to […]

David Meerman Scott is a globe trotting speaker and international best selling author. David has published ten books on marketing strategy – one of which has become a classic. He’s a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you […]