Law firms and digital marketing go hand in hand. Without a law firm website, your practice is sacrificing its ability to rise above the competition and attract potential clients. In order succeed, law firms need to maintain a digital presence, especially while the legal industry continues to grow through digital exposure and connectivity via the […]

“Why do I need to update my website? My industry isn’t online…” But isn’t it? One of the biggest mistakes a B2B business can make is neglecting their reputation by not establishing an online presence. Without a website, your B2B company isn’t able to establish the important, meaningful connections with current and potential customers as […]

By Usman Raza Source: Business 2 Community Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In […]

By Mat Zucker Source: Forbes Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly is a digital […]

When it comes to building an enriching environment for students, first impressions are key – in the classroom, yes, but also online. From having easy access to important school-specific and district-wide information, your institution’s website, as well as integrated parent and faculty portals, should be uniquely accessible, user-friendly, and comprehensive. On the same front, an […]

By Stephanie Burns Source: Forbes If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online […]

By Vikram Kumar Source: Entrepreneur From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last […]