Located in West Palm Beach, Florida, Cardinal Newman High School provides academic, athletic, and extracurricular education rooted in Catholic teachings.
Going into a Deeper Look
If there is one project that truly highlights the teamwork of ONE18MEDIA, it was the undertaking of Cardinal Newman High School. Located in West Palm Beach, Florida, Cardinal Newman High School provides academic, athletic, and extracurricular education rooted in Catholic teachings.
With Cardinal Newman High School playing a crucial role in the educational ecosystem of West Palm Beach, it was necessary for the school to have a strong digital presence. That’s where the prowess of ONE18MEDIA comes into play.
Coming out of the gate with a freshly-designed website, a renewed social media push, and a new Paid Ads strategy, Cardinal Newman unlocked a new pathway into receiving leads and increasing admissions. Here’s how ONE18MEDIA helped.
Revamping Cardinal Newman’s Website
Revamping Cardinal Newman’s website was no easy feat for ONE18MEDIA.
To preface, in today’s digital landscape, the importance of an accessible website cannot be overstated. A well-structured, intuitive website that provides an optimal user experience is key to increasing form fill-outs and conversions. It’s not only about the look and feel; a functional, easy-to-navigate website ensures that visitors can find what they’re looking for with ease and efficiency.
At a quick glance, Cardinal Newman’s website features a carousel that highlights the following:
- Why Cardinal Newman?
- 1:11 Teacher Ratio
- 14 Sports
- 22 Teams, and more
- Faith & Service
Heading over to the menu, you’ll see a simple breakdown to navigate throughout the website. Options include:
- Campus Life
- Ways to Give
- Join the Crusader Varsity Club
To note — an accessible website is inclusive, catering to the needs of users with different abilities, thereby tapping into a broader audience base. Enhancing accessibility can mean better SEO, as search engines can better understand your content, thus potentially improving your site’s ranking.
Increased conversions and form fill-outs are a direct result of improved user experience and expanded audience reach. Simplifying the form fill-out process, for instance, can reduce user frustration and hence improve conversion rates. Similarly, a well-optimized website that caters to different devices and user needs can significantly boost engagement and drive conversions. In conclusion, a timely revamp of your website, focusing on accessibility and user experience, can play a pivotal role in your digital marketing strategy.
Reaching People Through Social Media
In today’s digital age, leveraging social media marketing, particularly on platforms like Facebook and Instagram, becomes paramount to improve conversions and increase sign-ups. These platforms boast millions of active users, providing a vast pool of potential prospects that can be tapped into effectively. They also offer precision targeting mechanisms, allowing institutions to reach the most appropriate demographics with their messages.
By showcasing authentic experiences, testimonials, and unique offerings, schools like Cardinal Newman High School can attract more attention and generate interest, ultimately leading to increased inquiries and applications. Indeed, a well-strategized social media advertising campaign is not just a good-to-have, but an essential component of modern marketing efforts.
Just by looking at the stats, Cardinal Newman had a successful 2023 with Facebook and Instagram ads. On Facebook, they reached over 206,000 people (up 35% from last year!) and over 1,600 people on Instagram (up 100% from last year!).
Moreover, Cardinal Newman received over 300 new Facebook Page Likes throughout 2023 — leaving them with 4,297 Facebook Page Likes, 4,568 Facebook Followers, and 1,182 Instagram Followers (as of 10/12).
Running Paid Ads to Increase Admissions
With the help of ONE18MEDIA, Cardinal Newman High School leveraged the power of social media marketing by using Facebook and Instagram ads to enhance their admissions rates. By targeting their key demographics, they were able to reach potential students and their parents, effectively showcasing their academic accomplishments, extracurricular activities, and community engagement initiatives.
In Q3 2023, ONE18MEDIA ran one specific campaign and yielded quite fruitful results. With said campaign, Cardinal Newman reached over 12,000 users on Facebook and appeared on nearly 70,000 feeds. Tangible results include 683 Link Clicks, a CTR of .99%, and 108 Website Leads!
In their ads, the school highlighted campus life (with ads targeting Science, Cheer, and Mass & Play), providing an authentic look into the Cardinal Newman experience. These strategic efforts led to a significant increase in inquiries and applications, contributing to a boosted admission rate.