OUR APPROACH

In partnering with ONE18, the Diocese received a digital marketing solution that saw paid ads management, landing page creation, and a collaborative organic social strategy. These efforts were geared towards boosting sign-ups for the upcoming school year and increasing overall brand awareness, which were ultimately proven to be fruitful for the Diocese.

In working with the Diocese, one of ONE18’s biggest tasks included managing paid ads campaigns on Facebook and Instagram. These ads were specifically targeted towards parents living in Brooklyn, Queens, and Nassau County who may be looking for a quality education option for their children.

One of the biggest strategies employed in delivering the Diocese leads was driving traffic to landing pages. The goal was to increase visibility for the Diocese’s educational benefits and generate leads from parents of prospective students.

With a number of different landing pages created, we here at ONE18 sought to emphasize the organization’s commitments to Academics, Belief, and Character (what the Diocese dubs as “The ABC’s to a Foundation for Life”). Through this, we highlighted the number of schools within their system and the impressive number of students (nearly 30,000 overall!).

We felt it was imperative to highlight the dichotomy between the offerings of STEM and a faith-based education. With this, families can see how the Diocese stresses the importance of a high-quality education in conjunction with strong faith-based teachings — a crucial selling point for their target audience.

Through the LPs, we were able to obtain leads (specifically names, emails, phone numbers, and zip codes) and created a system to match parents with local schools within the Diocese. This is important because most of the audience we were targeting were parents who were new to the area.

Other LPs focused on inputting the zip code so prospective leads can locate schools near them.

On top of that, 2024 saw ONE18 rolling out newly created Reels, which showcased the early childhood offerings they provide and the faith-based environment that all students will be surrounded by. ONE18 also introduced Reels exclusively for Spanish-speaking families.

Since the start of the Diocese’s paid ads journey in 2021, the organization has reached over 861,000 users and amassed over 6,000,000 impressions. With 260 leads in 2022 and 269 leads in 2023, ONE18 created a successful pipeline that brought the Diocese new prospects on a consistent basis.

Through the power of social media, ONE18 was able to successfully increase brand awareness for the Diocese — and even had the organization go viral on Instagram a few times!

From Q1 to mid-Q3 2024, Facebook saw positive gains across the board. In this time period, the Diocese reached over 126,000 users, received over 5,000 content interactions (likes, comments), and nearly 2,000 link clicks. In regards to the Reach, 65,038 came from organic while 70,558 came from paid ads!

For Instagram, the Diocese reached nearly 343,000 users (a 12.4% increase from last year). They also received 10,000+ content interactions and 7,000 link clicks (a 238.4% increase). 49,526 views came from Organic, whereas 303,605 came from Paid Ads.

On Facebook in Q2 alone, the Diocese reached almost 70,000 users, 2,200 content interactions, and 1,000 link clicks. 25,600 views came from Organic, while 45,956 came from Paid Ads. Overall, they have 2,600+ Facebook followers and counting.

On Instagram, the Diocese reached 167,500 users — with 36,601 coming from Organic and 133,261 coming from Paid Ads. Moreover, they received 6,100 contention interactions and 2,700 link clicks. Overall, they have 2,400+ followers and counting.

In all, ONE18 has delivered the Diocese a sustainable pipeline for leads and revenue through paid ads and organic social for over 6 years — a testament to our commitment for client success. With hundreds of thousands of users reached through organic or paid and hundreds of leads provided over the years, the efforts and strategies of ONE18 have proven to be successful for the Diocese on both Facebook and Instagram. 

The numbers speak for themselves, with 49,526 Instagram users engaging through organic means and an impressive 303,605 coming from paid ads from January to August 2024 alone. This shows the effectiveness of utilizing both methods to reach a wider audience and garner more interest in the Diocese. And not only did they reach these large numbers of users, but they also received over 10,000 content interactions and over 7,000 link clicks — further showcasing the success of our digital marketing efforts. 

With over 2,600 Facebook followers and 2,400 Instagram followers currently and counting, it’s clear that ONE18 has established a strong online presence for the Diocese on social media — which has ultimately translated to leads and improved revenue for the organization over the past six years.