CASE STUDIES

Donnelly Mechanical

Donnelly Mechanical has been a leading commercial HVAC service provider for New York City for over three decades. With unparalleled expertise, knowledge, and the wherewithal to get any job done, Donnelly has become ingrained in the fabric of NYC. However, like most businesses in the digital age, Donnelly was in need of a marketing overhaul.

ACHIEVEMENTS

Improved Social Media Presence

From April 4, 2022 to April 4, 2023, Donnelly’s website received over 35,000 users — majority of which were NEW! That’s a 99% increase over just ONE year! Of those users, over 22,000 (61%) came from Organic Search — reflecting ONE18MEDIA’s success to bolster Donnelly’s SEO.

COLORS

Warm, Professional, Insightful

Dark Blue

#002439

Turquoise Green

#70BD95

TYPOGRAPHY

Aa

Roboto

Aa

Roboto

Minima qui et facere assumenda minima libero. Warm, Professional, Insightful

OUR APPROACH

Going into a Deeper Look

New York City is the city that never sleeps for a reason. The epicenter of commerce, culture, and everything in between, NYC is where the heart of ingenuity lies. It is where visionaries meet, and young minds cultivate their skills for a brighter future.

Known for its visual appeal, NYC is lined with buildings and skyscrapers where said ingenuity takes place. But although these buildings house tomorrow’s greatest thinkers, it is imperative that these structures be maintained for today.

Donnelly Mechanical has been a leading commercial HVAC service provider for New York City for over three decades. With unparalleled expertise, knowledge, and the wherewithal to get any job done, Donnelly has become ingrained in the fabric of NYC. However, like most businesses in the digital age, Donnelly was in need of a marketing overhaul.

Enter ONE18MEDIA.

The importance of improving social media metrics cannot be overstated. By leveraging social media, companies can increase their online visibility and presence in web searches. This helps to improve visibility and brand awareness among users, which can ultimately lead to more sales and business growth.

For Donnelly Mechanical, it became of utmost importance that ONE18MEDIA bolster their social media presence. As NYC remains a hotbed for commercial HVAC, it was necessary to cut through the noise and make Donnelly stand out on social media. Through ONE18MEDIA’s social media initiatives — which include posting on platforms such as LinkedIn, Facebook, and Instagram 2-3 amount of times a week — Donnelly was able to make quite the impression online.

Between April 2022 and April 2023, Donnelly made 255,664 Organic Impressions on LinkedIn alone! Through this, they were able to attain 3,249 Unique Visitors and 666 New Followers! Moreover, they received over 100 new followers on Instagram over the past year.

On Facebook, however, Donnelly did huge numbers. Over the course of one year, their Facebook Page reach increased 129%, getting seen by over 4,000 users. Instagram reach was also through the roof — seeing a 107.9% increase with 1,376 users. Facebook Page visits saw a 4.2% increase with 1,974 views, while Instagram profile visits went up 95.6% with 2,275 views.

Social media metrics such as follower count and post engagement can be used to measure the success of campaigns or initiatives, helping companies refine their strategies for maximum impact. Additionally, improving these metrics can help boost a company’s presence in search engine ranking pages (SERPs). Higher SERP rankings mean more clicks from potential visitors on the website – leading to more conversions for the company.

With any digital marketing plan, one of the most important goals is to get more eyes on a client’s website. So what did ONE18MEDIA say when tasked with doing so for Donnelly?

“Challenge accepted.”

Other items of note include receiving 488 users through Paid Ads. Donnelly was able to convert 20.45% of those users into paying customers! And on top of that, 53.85% of users that visited Donnelly’s website through miscellaneous means were also successfully converted into paying customers!

One major point in the Donnelly digital marketing strategy was incorporating Paid Ads. With Paid Ads, ONE18MEDIA purchased digital space to promote Donnelly’s commercial HVAC services. Here are just a few shining examples of ONE18MEDIA’s Paid Ads strategy paying off…

  • 148 direct phone calls from ads over the past year (average 12 per month), half of which came from Preventative Maintenance, Emergency HVAC, and Commercial ad campaigns
  • 36 total form submissions on landing pages, from prospects interested in either Commercial HVAC Installs or Preventative Maintenance
  • The highest Impression share (ads being seen) for target keywords amongst competitors — above the likes of Angi, Homeadvisor, and local competitor ARS
  • Conversions regardless of devices; we make bid adjustments to reach both mobile and desktop users to keep up with a trend towards mobile, with 64% of all Conversions coming from mobile users
  • On top of HVAC industry updates, helping them generate leads related to Local Law 97
  • Consistently 10%+ Click-through-Rate on average for ad campaigns, well above the industry average

Together, with the help of ONE18MEDIA’s digital marketing initiatives, Donnelly Mechanical has seen a huge increase in their online presence. As the leader in Commercial HVAC services for New York City, Donnelly has proven their knowledge, dedication, and expertise in the industry is unparalleled — and now, more people than ever are aware of the Donnelly Difference.

“Working with ONE18MEDIA is like having a full staffed in-house marketing department. AJ and his entire team are quick to respond to anything we need from graphic design to copy writing, to social media, to website management. Our SEO has strengthened which in turn has brought in quality leads that convert to business.”

-Kaitlin Simensky, Sales Operations Manager at Donnelly Mechanical Corporation

GRAPHIC DESIGN WORK

Making the Best Out of It

e-BOOKS

Aspernatur quidem sunt.

Assumenda blanditiis ut libero placeat facere. Nobis nemo nesciunt. Recusandae inventore aut ut voluptatum labore perferendis. Et omnis et ut et facere consequatur mollitia et sint. Quis et culpa laboriosam

Ut labore modi minus. Non tempora reprehenderit

Assumenda blanditiis ut libero placeat facere. Nobis nemo

Rerum est laudantium. Tempora in maxime harum

Assumenda blanditiis ut libero placeat facere. Nobis nemo

Qui similique provident. Illum eos error reiciendis

Assumenda blanditiis ut libero placeat facere. Nobis nemo