OUR APPROACH

Improved Web Presence

Comparing Q1+Q2 2023 and Q1+Q2 2024, Donnelly continued to outperform themselves. At a quick glance, in 2024 Donnelly achieved:

• 29,282 Sessions, compared to 2023’s 21,108 — a 39% increase
• 24,223 Users, compared to 2023’s 16,647 — a 46% increase
• Nearly 32 days of Engagement, compared to 2023’s 9 days — a 251% increase
• 72,737 Views, compared to 2023’s 30,628 — a 137% increase

Donnelly received users from a number of different sources. With over 11,000 users received from Organic Search alone (over 48%), it’s apparent that ONE18’s SEO strategies — be it through content creation, developing robust webpages, or implementing search-heavy keywords — are paying off. If you’re wondering what Organic Search is, just think of Google or Bing.

Donnelly also received 15,146 Sessions — which are defined as “a group of user interactions with your website or app that take place within a given time frame” — via Organic Search!

Impressive Social Media Stats

The importance of improving social media metrics cannot be overstated. By leveraging social media, companies can increase their reach and spread brand awareness among users. This helps improve their online visibility and presence in web searches, which can ultimately lead to more sales and business growth.

For Donnelly Mechanical, it was important to bolster their social media presence. As NYC remains a hotbed for commercial HVAC, it was necessary to cut through the noise and make Donnelly stand out on social media. Through ONE18’s social media initiatives — which include posting on platforms such as LinkedIn, Facebook, and Instagram 2-3 times a week — Donnelly was able to make quite the online impression.

LinkedIn

In Q3+Q4 2023, Donnelly consistently received over 15,000 impressions (total views), over 4,000 page views, nearly 3,000 reactions, and over 1,700 unique visitors.

Donnelly continued the momentum into 2024. In the first half of the year, the company received over 4,200 page views, nearly 1,800 unique visitors, and a swell of nearly 25,000 impressions at its peak in April.

Meta

Social media metrics such as follower count and post engagement can be used to measure the success of campaigns or initiatives, helping companies refine their strategies for maximum impact. Additionally, improving these metrics can help boost a company’s presence in search engine ranking pages (SERPs). Higher SERP rankings mean more clicks from potential visitors on the website – leading to more conversions for the company.

In 2023, Donnelly’s Facebook page reach increased 70% over 2022, reaching over 3,500 users. They also received 938 content interactions — up 215.8% from 2022 — which comes in the form of likes, comments, and shares. The strong numbers continued into 2024 — receiving over 1,100 (a 3.6% increase) content interactions in the first half of the year alone.

Instagram reach was also through the roof — seeing a 199.6% increase with over 2,200 users in 2023. In 2024, Donnelly received 125 new followers — a 594.4% increase from the entirety of 2023!

A Paid Ads Success

Another major point in the Donnelly digital marketing strategy was incorporating paid ads — mainly through Google Ads. With Google Ads, Donnelly saw additional traffic and leads that otherwise would not have been received. Key highlights include:

• 23 qualified leads (leads Donnelly reached out to, and were given a quote)
• Nearly 2,000 additional visitors on the site
• 211 phone calls overall in 2023; 147 phone calls in Q1+Q2 2024
• Over 24,000 impressions, nearly 2,000 clicks, and a 7.73% click-through rate — well over the 3-5% benchmark 

With the help of ONE18’s digital marketing initiatives, Donnelly Mechanical has seen a huge increase in their online presence. As the leader in commercial HVAC services for New York City, Donnelly has proven their knowledge, dedication, and expertise in the industry is unparalleled — and now, more people than ever are aware of the Donnelly Difference.