OUR APPROACH

Initially focused on VRF systems, Klima soon expanded into VRF-support products. As the years went on, Klima opened up their first warehouse in Long Island City to serve the burgeoning New York City market in 2017, received additional leadership and product lines through their 2019 merger with AES Equipment Sales, and acquired iCon System Solutions Controls in 2020, which further enabled Klima to further expand their HVAC Controls division.

Despite making incredible inroads through the HVAC industry over a decade, Klima realized it was time to firmly establish their digital footprint. In 2022, Klima began working with ONE18MEDIA in an effort to revamp and modernize their online presence. This partnership has led to a complete redesign of Klima’s website, incorporating easy-to-use navigation, informative product pages, and an overall user-friendly experience. 

Klima’s social media presence also remained at the forefront of this project. Since then, Klima has seen growth in a litany of metrics — all through organic means.

Q3 2023

An Organic Increase in Followers on LinkedIn

Since partnering with ONE18MEDIA, Klima has seen a boost in followers that can be tracked quarter over quarter. In Q3 of 2023 (note: given LinkedIn’s statistics only track a calendar year, the first half of July is cut out), Klima received 81 followers through organic means, which consists of a steady social media posting schedule with curated keywords and relevant search terms, plus organic outreach.

More Eyes on Klima’s Social Media

Alongside the boost in followers, Klima also received 641 page views from 256 unique visitors.

Q4 2023

An 82.7% Boost in Followers!

If you thought the momentum was slowing down, think again. Klima continued their trajectory of success by receiving 190 new LinkedIn Followers during Q4 of 2023 — an 82.7% increase from the previous quarter! The company saw the biggest bumps in followers at the beginning and end of October, as well as the beginning of November.

Visitors Through the Roof!

Q4 saw the momentum of Q3 continue, as Klima’s social media presence gained even more traction. Not only did the company see a significant increase in LinkedIn followers, but also an impressive 1,220 page views (a 49% bump) from 527 unique visitors (a 62.2% increase!) — a clear indication that Klima’s content is resonating with a wider audience and drawing in new potential clients. On top of that, Klima also saw a 316.7% increase in Custom Button Clicks.

Q1 2024

Followers Are Still Growing!

Klima continued down the path of success at the top of 2024 — amassing 265 new followers all through organic strategies once again! This brings the total number of LinkedIn followers to 1,629 as of this writing.

The Visitor Base Begins to Stabilize

At the start of Q1 of 2024, Klima did not see any percentage increases across its Visitor Highlights, though the number of page views and unique visitors display a trend of stabilization — with page views remaining in the thousands and unique visitors in the mid-hundreds.

With a strong focus on organic growth and engagement, the company has managed to not only increase its social media following but also drive more traffic to its website. This has been evident in the significant uptick in page views and unique visitors, highlighting the effectiveness of Klima’s content strategy.

Klima’s Robust Website Overhaul

A Visually Appealing and Useful Homepage

Upon first glance, users will note that Klima’s website is carefully curated with the blue/green colors that represent their brand. These color changes are accentuated by alternating order, in which they highlight the various landing pages of Klima’s services.

Moreover, the homepage showcases the product lines that Klima offers — aka the company’s bread and butter.

Lastly, the homepage is rounded out by Project Profiles, which highlight the excellent work that Klima has done over the years. In turn, this provides potential clients with the proof they need to understand Klima’s reputation and ability to get the job done.

Highlighting the Controls Division

As we mentioned earlier, Klima overhauled their Controls division in 2020. As such, it was imperative that ONE18MEDIA overhauled their Controls page. As you can see, Klima’s control page now displays the benefits of HVAC controls at the top, complete with visually appealing graphics and detailed breakdowns of top controllers.

Showing off the Equipment Page

With Klima being the leading provider in VRF, DOAS Systems, and more, it was important that ONE18MEDIA showed that off with a dedicated page. As users can see, there are a litany of products listed off, as well as a breakdown on the benefits of VRF systems — one of Klima’s specialties

SEO Reigns Supreme

Of course, no organic digital marketing campaign is complete without SEO. Alongside the website overhaul, ONE18MEDIA ensured the careful curation and distribution of strong search keywords (ones that Klima’s target audience would be searching for) throughout the website. This was accomplished through the publication of case studies that highlighted Klima’s successes and blogs that spoke about the HVAC industry at large.