Making mistakes and learning from them is a healthy part of running a business. Repeating mistakes and not learning from them is unnecessarily costly.

The curation process should be shaped with every step, from evaluating content to presenting it to an audience to engaging in meaningful conversations.

Even the busiest content teams must take the time to examine their underlying business processes and workflows.

42 Visual Content Marketing Statistics You Should Know in 2017 By Jesse Mawhinney Source: Hubspot   At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in 12 short months — and 2016 […]

Use Video to Maximize Content Marketing Efforts By Tom Hopkins Source: Business 2 Community Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. However, there are a huge number of badly made and badly […]

Ask These 23 Questions to Create Better Content By: Andy Crestodina American Marketing Association: The Orbiter What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint. Most marketers who claim they don’t know how […]

What do Content Marketers Need to Know About SEO? By Graham Charlton Search Engine Watch The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.  Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how […]

Web Content Checklist: 21 Ways to Publish Better Content By: Andy Crestodina American Marketing Association: The Orbiter Here’s a list of 21 things you should add to your next post. A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will […]