While you can partake in mass amounts of lead generation, paid ads, witty marketing campaigns, and more, many often forget the unsung hero in successful digital marketing: web design. If you want to drive people to your website, you’ll obviously need a site that is user friendly and easy to navigate. Here’s the low-down on […]

Here’s the situation: You’re a contractor looking to grow your HVAC business, but you don’t know how to with digital marketing. You rely on word-of-mouth marketing, but that only gets you so far. The people who say they’ll call you for business end up ghosting you or, even worse, going with your competitor. If you […]

Blogs aren’t fluff pieces that you essentially set and forget on your website. They’re actually strategically planned pieces of content that can help drive traffic to your website and get indexed on search engines. One of these ways is primarily through incorporating appropriate SEO keywords into your blogs. With this in mind, here’s how SEO […]

Marketing is constantly evolving and new methodologies are always at the helm. You may have heard of drip campaigns — which are essentially automated emails that blast out at opportune times — but you’re probably unsure of its purpose. Drip campaigns, in fact, are quite useful. Here’s what you need to know. Reaching Prospective Clients […]

Has your company seen exponential growth over the past year? Have you reached a point where marketing can no longer be done in-house? Or maybe your one-person marketing department could use a helping hand? Perhaps it’s time you outsource your company’s marketing! In this blog, we’ll weigh the pros and cons of how outsourcing marketing […]

The internet has become a must-have tool for most buyers in the digital age. Today, the average person spends three hours using the internet, whether for communication, entertainment, research, information, or a whole other host of reasons. It’s safe to say, then, that small businesses should maximize their online visibility in 2022 for success.  Unsure […]

As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]

The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]