Has your company seen exponential growth over the past year? Have you reached a point where marketing can no longer be done in-house? Or maybe your one-person marketing department could use a helping hand? Perhaps it’s time you outsource your company’s marketing! In this blog, we’ll weigh the pros and cons of how outsourcing marketing […]

The internet has become a must-have tool for most buyers in the digital age. Today, the average person spends three hours using the internet, whether for communication, entertainment, research, information, or a whole other host of reasons. It’s safe to say, then, that small businesses should maximize their online visibility in 2022 for success.  Unsure […]

As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]

The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]

By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]

By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]

By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]

By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]