By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]
By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]
By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]
By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe […]
By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from […]
By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]
By Derek Miller Source: Entrepreneur If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. […]
By Saher Ghattas Source: Forbes History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited […]
By John Lincoln Source: Inc. So you’re a new marketing manager? Congratulations! Now, it’s time to make sure you’re successful. Are you a new marketing manager? For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a […]
By Scott Oldford Source: Entrepreneur You need to become omnipresent and top of mind. Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want […]