The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]

By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]

By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]

By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]

By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]

By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe […]

By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from […]

By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]