With digital marketing trends changing at the drop of a dime, business owners need to keep abreast of the dynamic landscape. From the Metaverse to Artificial Intelligence, here are some possible digital marketing trends for 2023, what you should expect, and how you can capitalize. The Resurgence of Email Marketing We’ve said it before, and […]

Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code. Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here […]

Google is set to phase out third-party cookies from Chrome in 2024. As internet privacy continues to be a hot-button issue for many, cookies have become a focal point in the argument for such. Third-party cookies are responsible for personal advertising and have been for over a decade. But although third-party cookies will eventually be […]

Local SEO is exactly what it sounds like: it’s the search engine optimization strategies used to be found by customers in your area. Brick-and-mortar businesses and local home service companies, for example, greatly benefit, as localized SEO strategies can bring a whole new set of paying customers in the digital age.  At ONE18MEDIA, we want […]

We get it; we understand how appealing it is to run paid ads in hopes of a big return on investment. You hope to grow your HVAC business — but month after month, your returns shrink and shrink. Your future looks bleak, so what do you do? You, as a business owner, can’t afford to […]

Is your business struggling to capture leads and close deals? Are your email blasts not performing up to par? Well, it may come down to one thing: poor email subject lines. You have less than three seconds to convince someone to open your email, which makes writing those dreaded subject lines quite tricky.  It’s a […]

While you can partake in mass amounts of lead generation, paid ads, witty marketing campaigns, and more, many often forget the unsung hero in successful digital marketing: web design. If you want to drive people to your website, you’ll obviously need a site that is user friendly and easy to navigate. Here’s the low-down on […]

Here’s the situation: You’re a contractor looking to grow your HVAC business, but you don’t know how to with digital marketing. You rely on word-of-mouth marketing, but that only gets you so far. The people who say they’ll call you for business end up ghosting you or, even worse, going with your competitor. If you […]

Blogs aren’t fluff pieces that you essentially set and forget on your website. They’re actually strategically planned pieces of content that can help drive traffic to your website and get indexed on search engines. One of these ways is primarily through incorporating appropriate SEO keywords into your blogs. With this in mind, here’s how SEO […]

Marketing is constantly evolving and new methodologies are always at the helm. You may have heard of drip campaigns — which are essentially automated emails that blast out at opportune times — but you’re probably unsure of its purpose. Drip campaigns, in fact, are quite useful. Here’s what you need to know. Reaching Prospective Clients […]