Ask These 23 Questions to Create Better Content By: Andy Crestodina American Marketing Association: The Orbiter What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint. Most marketers who claim they don’t know how […]

How to Make An Audience Notice, Remember and Love Your Brand on Facebook By Aida Gadzo Source: jeffbullas.com   In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high quality and relevant visual content on Facebook. The type of content […]

5 Social Media Strategies To Help Freelancers Land Better Clients By Abdullahi Muhammed Forbes As a freelancer, you might think that dream clients are exactly that – a dream. But this is far from the truth. In fact, there are amazing clients hiding everywhere, you just have to know how to find them. Social media is […]

How To Improve Your Blog’s SEO By Keeping Visitors Longer By Jawad Khan Source: Business 2 Community   The average time readers spend on your blog is one of the best indicators of the usefulness of your content. The longer people stay on your site, reading your content and exploring blog archives, the higher your […]

6 Things Brands Should Do in Light of New Facebook Page Layout By Caitlin Burgess Source:TopRankMarketing The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from […]

How to Use the Psychology of Color to Increase Website Conversions By Rustin Banks Source: KissMetrics – blog Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to […]

5 Simple Digital Marketing Strategies That Can Help Your Business Grow By Roger Bryan Huffington Post Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a […]

Branding in the Age of Social Media By Douglas Holt Harvard Business Review In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired […]

Everything Begins With Content Strategy By Melanie Moffett Training Industry Why do some businesses thrive and others struggle? There are countless possible reasons including location, product selection, marketing and investment capital. However, oftentimes it’s the way customers are treated. In today’s competitive business environment, improving performance is vital to success, and learning and development’s role […]

3 Ways to Use Context From Twitter Profiles By Kimberlee Morrisson Social Times:Trends:Twitter   Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to […]