By Dan S. Kennedy & Chip Kessler Source: Entrepreneur In their book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market. In this edited excerpt, the authors describe seven ways you can differentiate […]
Samantha Guido Molloy College Finance Major (Masters: Finance/Marketing) Fun Fact! – I was born on Valentines Day What is your favorite aspect of digital marketing? Creating content for the different schools and businesses. I like being able to help these companies reach their audiences. What is the best piece of […]
By Samantha Storms When it comes to maximizing both company and client reach, LinkedIn offers a variety of tools that can help get your message out to the masses. The site’s community of professionals will allow your company to make valuable industry connections, showcase your skills and work, find potential employees, and expand your client […]
By Rev Ciancio Source: Small Business Trends Let’s start this off on the right foot — your website is really important. Once a customer chooses you over your competition in search, it’s extremely important that your website provide all the information and deep facts about your business in a way that’s easy to navigate. No argument. […]
By Peter Boyd Source: Huffington Post Social media is everywhere. Entities of all sizes and types, from large and small businesses to entrepreneurs and non-profit organizations, are increasingly investing time and resources to develop their social media campaigns. If you are like most people operating in today’s competitive environment, you are probably aware of the […]
By Shachar Orren Source: Marketing Profs Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of […]