By Roma Kapadiya Source: Martech Advisor Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business. Social Media applications are the highest used web and mobile applications across the globe. People […]

By Robert Brill Source: Forbes Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results. Digital ads allow advertisers an incredible amount of control over messaging and creative rotation. And the digital world permits tremendous flexibility in market segmentation, ad frequency and overall campaign scale. To […]

By Karina Tama Source: Forbes At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow […]