The Extra Mile

Jul 19 2019

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms…

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Jul 17 2019

By James Bourne Source: Marketing Tech News How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes. The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix…

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Jul 12 2019

By Nick Hardwick Source: Trendin Tech In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps…

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Jul 10 2019

By Lee Wilson Source: Search Engine Journal Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink…

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Jul 02 2019

By Paul Talbot Source: Forbes It was inevitable. Digital marketing growth is slowing down, and its share of total ad spend is approaching its plateau. That’s one of the insights in GroupM’s latest media expenditure forecast, This Year, Next Year. The forecast anticipates global ad spend to keep growing through the rest of 2019 and…

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Jun 27 2019

By Wendy Stokes Source: The Frisky If there’s one thing people can’t seem to stop, it’s the act of building. In fact, this industry creates about $1.3 trillion worth of structures every year. If you have a contractors business, then you’ve definitely entered into a gold mine. However, in this gold mine, you’re not the…

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Jun 25 2019

By Abuhuraira Ramay Source: Business 2 Community When you want to promote your business effectively and efficiently then this is something you need to do right away. We all know that newspaper promotions and radio ads are still useful for small business advertising, but let’s just face the fact, In today’s dynamic business environment these…

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Jun 21 2019

Source: Lyfe Marketing Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services. So what do entrepreneurs do? They utilize the best tool available to them…

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Jun 19 2019

Source: Lyfe Marketing A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone,…

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Jun 14 2019

By Ginna Hall Source: Marketing Week Marketers need a measurement approach that delivers insights at the same speed as they make decisions. Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and…

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How to get the best out of Google and Facebook’s free attribution services

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms...

READ MORE .