The Extra Mile

Jan 15 2020

By Andrew Oziemblo Source: Forbes When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and…

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Dec 18 2019

By Kristopher Brian Jones Source: Forbes Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here. That…

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Dec 03 2019

By Arkady Bukh Source: Entrepreneur If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone. However, I have seen…

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Nov 21 2019

By Usman Raza Source: Business 2 Community Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In…

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Nov 15 2019

By Mat Zucker Source: Forbes Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly is a digital…

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Nov 07 2019

By Stephanie Burns Source: Forbes If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online…

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Nov 01 2019

By Vikram Kumar Source: Entrepreneur From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last…

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Oct 23 2019

By Nicole Martin Source: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective…

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Oct 10 2019

By Chad Vanags Source: eCommerceTimes Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put,…

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Oct 01 2019

Source: Forbes Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the digital marketing industry, I…

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The Evolution Of Digital Marketing To Video Marketing

By Andrew Oziemblo Source: Forbes When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and...

READ MORE .