The Extra Mile

Sep 19 2018

19Source: Business of Fashion Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work…

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Sep 17 2018

By Rebecca Redelmeier Source: PR Daily Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. Social marketing tools, technology and tactics have become an essential part of…

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Sep 14 2018

By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on…

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Sep 12 2018

By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe…

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Sep 05 2018

By Maria Jones Source: Innovation Enterprise Being an ambitious entrepreneur operating a small online business, you will obviously go to any lengths to ensure your establishment stands out in the marketplace. This implies taking necessary steps to adopt and exploit the potential modern, cutting-edge technology as it rapidly evolves. After all, the digital interconnective is…

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Aug 31 2018

By Robert W. Bly Source: Entrepreneur Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly…

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Aug 28 2018

By Karl Wirth Source: Entrepreneur As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I’d been shopping at the same department store for 10 years. I might as well…

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Aug 23 2018

By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from…

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Aug 21 2018

By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to…

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Aug 17 2018

By Marc Vartabedian Source: Wall Street Journal Shares of Twitter Inc. TWTR -8.03% and Facebook Inc. FB -2.19% endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts. Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebook’s…

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From Intern to Expert: Learn How To Accelerate Your Digital Marketing Career

19Source: Business of Fashion Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work...

READ MORE .