The influence of Instagram influencers in the digital marketing industry cannot be underestimated – studies have shown that when brands work with these individuals, they can see an immense increase in their brand awareness and engagement. With social media use continuing to expand rapidly, it is more important than ever for companies to understand the […]
For digital marketers, leveraging the power of Google Ads can be essential to driving traffic and conversions. But in order to ensure your campaigns are successful, you need to avoid common mistakes and pitfalls that many people make when running their ads on Google. Don’t waste time or money with underpriced bids or poorly targeted […]
Are you looking for ways to improve your digital marketing ROI? A/B testing is a highly effective strategy that enables marketers to see how changes in campaigns will impact their results and help them optimize their budget for the highest return. With A/B testing, you can constantly test and refine your approach so that each […]
Are you taking advantage of the power and reach of paid ads within your digital marketing strategy? With people spending more time online than ever before, having a targeted ad campaign is an effective way to generate qualified leads for your business. Throughout this blog, we will look at how leveraging paid advertising can be […]
Are you looking to demonstrate your digital marketing expertise? If so, case studies may be the answer. Case studies provide a unique insight into how others have solved problems and achieved success using digital platforms — giving potential clients a concrete example of what can be achieved with your own services. By presenting tangible evidence […]
As digital marketers, staying on the cutting edge of what works for our campaigns is a matter of great importance. Recently, Google rolled out its new continuous scroll feature that provides users with an easier way to search and discover content — allowing them to simply continue scrolling as opposed to navigating through countless pages. […]
If you’re a social media entrepreneur, then chances are you’ve heard of TikTok and the tremendous success it’s had over the last few years. But have you considered how to leverage its unique features for your own business? In this blog post, we’ll discuss five practical ways to use TikTok for personal and professional growth […]
Growing your LinkedIn presence is an important part of staying competitive and connected within the digital marketing industry. With over 900 million users worldwide, it’s more crucial than ever for digital marketers to remain active on this popular professional network if they are looking to reach new clients, connect with other professionals in their field, […]
Are you struggling with determining the right timing for social media posts? You’re not alone. As a digital marketer, it can be tricky to decide when and how often to post across each of your channels. With good timing, you can maximize engagement and attract more attention to your brand; but bad timing can lead […]
As we’re already past the first quarter of 2023, it’s important to reiterate that search engine optimization (SEO) best practices are constantly evolving. It’s essential for digital marketers to stay on top of the latest in SEO if they want their content to be found online. Whether you’re a seasoned veteran or just getting started […]