The Extra Mile

Sep 06 2019

By Chris Porteous Source: Entrepreneur In this online-consumer age, it can make or break growth and survival. Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing…

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Aug 30 2019

By Chris Makara Source: MarTechSeries Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on…

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Aug 23 2019

By Tripp Donnelly Source: Forbes To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes…

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Aug 15 2019

By Andrea Park Source: Beckers Hospital Review Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight. The findings are on display in advertising research firm WARC’s new Effective Innovation Report, drawn…

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Aug 07 2019

By Abhishek Shah Source: Entrepreneur Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past and prepare for a better year ahead. Needless to say one must draw new resolutions…

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Jul 31 2019

By Marc Keating Source: AIthority Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learningand Big data are the new innovations powering this tech-driven marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to…

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Jul 19 2019

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms…

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Jul 17 2019

By James Bourne Source: Marketing Tech News How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes. The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix…

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Jul 12 2019

By Nick Hardwick Source: Trendin Tech In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps…

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Jul 10 2019

By Lee Wilson Source: Search Engine Journal Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink…

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ONE18MEDIA Blog [ Latest Post ]
Don’t Let Digital Marketing Mistakes Derail Your Business

By Chris Porteous Source: Entrepreneur In this online-consumer age, it can make or break growth and survival. Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing...

READ MORE .