The Digital Wild West: Surviving Ransom-Driven DDoS Attacks Across the Internet, organizations of all types, sizes, and structures are combating cyber attackers as a rise in ransom-driven distributed denial of service (DDoS) threats overwhelms mission or operation critical online systems.  Ransom-Driven DDoS Attacks An RDDoS can manifest itself in different ways depending on both the […]

How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]

The Secret to Writing Effective Marketing Copy Effective marketing copy makes you feel something. Good writing takes you places. That’s why strengthening writing and storytelling skills is so important to the establishment of an effective digital marketing plan—regardless of your business, clientele, or industry.  At ONE18MEDIA, we’re in the business of delivering our clients with […]

7 Things to Do Before You Start SEO By Jill Kocher Brown Source: JumpFly Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces are in place to make that program successful. Follow these seven steps to get started on […]

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

The World of Paid Advertising: What It Can Do For You For many business owners looking to expose their company to a larger online audience, paid advertising can mean the difference between a stagnant digital marketing strategy and one that generates real, meaningful leads. You’ll find paid advertising in every corner of the internet. In […]

3 Tactics to Multiply Conversions in Your Next Marketing Campaign By Alexander Lewis Source: Built In The pandemic brought many brick-and-mortar businesses online for the first time. It also inspired the launch of thousands of new e-commerce stores as online shopping rose to new all-time highs. As a result, the fight for customer attention has […]

Budget-Friendly Digital Marketing For Small Businesses In 2021 By Nick Quirk Source: Forbes In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to […]

Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]

Website Building: A Checklist for Digital Marketers Your website is the face of your company. It’s the first interaction between you and your clients, and it’s often the only hub of company material that potential digital leads will see before making a decision about whether or not to do business with you. For these reasons […]