The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts By Ash Read Buffer: Social   Did you know: Over 6 billion emojis are shared every day! Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile […]

Web Content Checklist: 21 Ways to Publish Better Content By: Andy Crestodina American Marketing Association: The Orbiter Here’s a list of 21 things you should add to your next post. A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will […]

7 Social Branding Dos and Don’ts SocialTimes: Advertising/Marketing According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that […]

Is Snapchat Growing Faster Than Instagram? (Infographic) By Kimberlee Morrison  SocialTimes: Infographics Despite some rocky patches during its first few years, Snapchat has emerged as a fixture in social media, and it’s on the verge of going mainstream. While growth on more established network Instagram has slowed, Snapchat seems to be growing stronger every day. According […]

25 Visual Content Marketing Tools To Engage Your Audience By: Tomas Laurinavicius Forbes: Tech Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life. According to CMO Council, 65% of senior marketing executives […]

  Career Advice from 12 Top Minds in Marketing By: Michelle Markelz American Marketing Association: Marketing News Everyone is touting career advice these days, from bloggers to authors to social media pundits. But for those of us who’ve worked hard to find success, true nuggets of career wisdom are more than just inspirational platitudes—they’re career-defining mantras. […]