How to Use the Psychology of Color to Increase Website Conversions By Rustin Banks Source: KissMetrics – blog Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to […]

5 Simple Digital Marketing Strategies That Can Help Your Business Grow By Roger Bryan Huffington Post Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a […]

Branding in the Age of Social Media By Douglas Holt Harvard Business Review In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired […]

Everything Begins With Content Strategy By Melanie Moffett Training Industry Why do some businesses thrive and others struggle? There are countless possible reasons including location, product selection, marketing and investment capital. However, oftentimes it’s the way customers are treated. In today’s competitive business environment, improving performance is vital to success, and learning and development’s role […]

3 Ways to Use Context From Twitter Profiles By Kimberlee Morrisson Social Times:Trends:Twitter   Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to […]

The 18 Best Writing Tips You’ll Ever Read By Lauren Holliday Source: Medium What do editors say about your writing when you’re not around? I’m willing to bet nothing good… if you’re not following these 18 very important writing tips. 1. Read. Read a lot. “If you don’t have the time to read, you don’t […]

The Lego Model: How to Build Your Social Brand SocialTimes: Twitter, Web Video   It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. From the incredible success of The Lego Movie, to the product enjoying decades of success, not to mention the […]

How to Format Your Blog Posts for Better Readability and SEO: 11 Effective Tips to Improve Engagement   By Pam Neely Scoop.it!   So what to do? How do you get readers to stick with your content long enough to finish a full-length blog post, much less the super-long posts so many SEO studies (like […]

8 Salivating Tips For Video Marketing On Facebook By Mehroz Khan jeffbullas.com Facebook is all the rage this year… There are 1.65  billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power […]

We firmly believe in making sure that our clients, and perspective clients know not only our secrets, but industry standards and practices (both good and bad). Without further ado, we will now give you 5 Musts Before Launching Your Social Media Marketing Campaign. 5 Musts Before Launching Your Social Media Marketing Campaign By Jayson Demers Entrepreneur: […]