Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code. Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here […]

Source: Digital Agency Network Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when […]

By Robert W. Bly Source: Entrepreneur Let’s review how you can use direct mail (self-mailers and post­cards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a […]

By Samantha Storms When it comes to keeping attention drawn to your company, products, and services, communication with your clients through email lists is a crucial and incredibly valuable element of any marketing technique. Your message won’t get across, however, if subscribers never open the email to begin with. Maximize your email outreach with just […]

When we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say.

Lessons from an Epic Analysis of 50 Welcome Emails By Janet Choi Source: CustomerIO   How do you create a valuable welcome email? The “Hello! Hi! Welcome!” part is clear enough, but what else should you consider? Welcome emails aren’t just a formality but a crucial opportunity. Minutes before, your customer was excited enough about […]

Email Marketing: There’s a Good Chance You’re Doing It Wrong By Tony Delmercado Source:Entrepreneur Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital marketing trends come and go, but email continues to prove its staying power. Having a website, in fact, might […]

4 super effective tips to grow your email marketing list in 60 days By Larry Alton Source: Scoop.It!   As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizable impact on […]