Are you looking for ways to improve your digital marketing ROI? A/B testing is a highly effective strategy that enables marketers to see how changes in campaigns will impact their results and help them optimize their budget for the highest return. With A/B testing, you can constantly test and refine your approach so that each […]
Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code. Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here […]
So your business has finally taken the plunge with a freshly-designed website. Whether you’re a startup company or a business revamping their digital presence, there are a number of things to do before launching your website. Here’s what you need to do before your website goes live. Proofread Before Launching Your Website! Before launching your […]
Marketing is constantly evolving and new methodologies are always at the helm. You may have heard of drip campaigns — which are essentially automated emails that blast out at opportune times — but you’re probably unsure of its purpose. Drip campaigns, in fact, are quite useful. Here’s what you need to know. Reaching Prospective Clients […]
By Arkady Bukh Source: Entrepreneur If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone. However, I have seen […]
By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]
By Robert W. Bly Source: Entrepreneur When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, […]
Source: Scrunch Here at scrunch HQ, we do a lot of content writing for our own blog and content marketing activities and some for our customers too. If you haven’t done much writing in the past, content writing can be a pretty daunting task. So, to help you find your feet and master the art […]
By Rev Ciancio Source: Small Business Trends Let’s start this off on the right foot — your website is really important. Once a customer chooses you over your competition in search, it’s extremely important that your website provide all the information and deep facts about your business in a way that’s easy to navigate. No argument. […]
By Peter Boyd Source: Huffington Post Social media is everywhere. Entities of all sizes and types, from large and small businesses to entrepreneurs and non-profit organizations, are increasingly investing time and resources to develop their social media campaigns. If you are like most people operating in today’s competitive environment, you are probably aware of the […]