Google recently announced that Universal Analytics 3 will call it a day come July 2023, while Analytics 360 will close up shop the following October. A platform that revolutionized digital marketing, the news came as a major blow to those who utilize it for data tracking and measuring user behavior. With Google’s Universal Analytics shutting […]

Has your company seen exponential growth over the past year? Have you reached a point where marketing can no longer be done in-house? Or maybe your one-person marketing department could use a helping hand? Perhaps it’s time you outsource your company’s marketing! In this blog, we’ll weigh the pros and cons of how outsourcing marketing […]

Social media used to be a playground – a place where people could casually connect with others. But that’s no longer the case. Social is now a tool for businesses and individuals looking to be more efficient, effective, and influential. In this post, we take a look at what you can do when you outsource […]

The internet has become a must-have tool for most buyers in the digital age. Today, the average person spends three hours using the internet, whether for communication, entertainment, research, information, or a whole other host of reasons. It’s safe to say, then, that small businesses should maximize their online visibility in 2022 for success.  Unsure […]

Your online presence is key to establishing a digital marketing strategy that works for you – without one, you won’t be able to build your brand, connect with your target audience, and capture the type of leads you want for your business. Across the board, from your website to your social channels, your online presence […]

As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]

The digital landscape of today calls for digital solutions to marketing that are both diverse and adaptable – without this flexibility, a business isn’t positioned for success in the long term. Through more manageable, trackable marketing solutions with an emphasis on the customer and user experience, organizations can enhance their digital marketing approach the smarter […]

Finding a Project Management Platform That Works for You By Samantha Storms It’s no secret that a good project management tool can completely transform the way you and your team work—for the better. From the planning stage of your project to its execution, all the way to the monitoring of your progress, effective project management […]

The Digital Wild West: Surviving Ransom-Driven DDoS Attacks Across the Internet, organizations of all types, sizes, and structures are combating cyber attackers as a rise in ransom-driven distributed denial of service (DDoS) threats overwhelms mission or operation critical online systems.  Ransom-Driven DDoS Attacks An RDDoS can manifest itself in different ways depending on both the […]

The Secret to Writing Effective Marketing Copy Effective marketing copy makes you feel something. Good writing takes you places. That’s why strengthening writing and storytelling skills is so important to the establishment of an effective digital marketing plan—regardless of your business, clientele, or industry.  At ONE18MEDIA, we’re in the business of delivering our clients with […]