By Vandita Grover Source: Martech Advisor As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we look at a 10-step guide to emerging trends in social media marketing and how […]

By Andrew Broadbent Source: Entrepreneur Millennials and, in fact, all demographics like brands that are fun and approachable. Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations. This media services […]

By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to […]

By Deep Patel Source: Entrepreneur Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming years. Marketers must rely on more than just hashtags and emojis […]

By Alex York Source: SproutSocial Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they […]

By Murray Newlands Source: Entrepreneur Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just […]

How to Market to Each Generation on Social Media [Infographic] By Andrew Hutchinson Source: Social Media Today Social media platforms represent an unprecedented opportunity in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up […]

Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own) By Ash Read Source: BufferSocial Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature, and there are already some amazing results flowing in for businesses and brands of […]

10 Reasons Your Business Should Be On Instagram By Angelo Dodaro Source: TopDog Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use? There comes a time when a movement makes so much noise […]

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands By Bethany Cartwright Source: Hubspot   It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that […]