By: Ted Vrountas Source: Marketo   When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]

If your company does not have a website that works on smartphones, you are losing more traffic, phone calls and customers every day.

SEO is important to any business that operates online, and many don’t realize it needs to be built into the web design process not added in later.

The Five Most Important Website Design Trends That Will Emerge In 2017 By Sheila Kloefkorn Source: Forbes   For non-website designers, it is nearly impossible to stay on top of the technological advances and countless new design options emerging almost daily. But you know that your website must be user-friendly and engaging on any device. […]

The 10 Most Common Web Design Mistakes By Keith Koons Source: Business2Community   With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that […]

How to Use the Psychology of Color to Increase Website Conversions By Rustin Banks Source: KissMetrics – blog Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to […]

How to Format Your Blog Posts for Better Readability and SEO: 11 Effective Tips to Improve Engagement   By Pam Neely Scoop.it!   So what to do? How do you get readers to stick with your content long enough to finish a full-length blog post, much less the super-long posts so many SEO studies (like […]

50 Must-Have Features for Small-Business Websites By Carly Okyle Entrepreneur: Performance Ignited   Websites are a necessity for businesses of all sizes today — though, surprisingly almost half of small businesses don’t have websites. Still, there are so many design options to choose from and so many websites that it can be tough to know […]